Handout and Listening Topic:
Valentines Day gift-giving in Japan differs from most countries. White Day is a holiday introduced in Japan in the late 1970s.
‘In the News’ Article Introduction:
In Japan, Valentine’s Day is slightly different. Women giving chocolates as a Valentine’s Day gift became popular in the 1950s.In 1978, White Day was created by a small confectionery shop in the Hakata region of Japan so that men could buy women gifts in return. The marketing campaigns made sure that men were f. to spend more than the value of what they received!