A survey on brand values finds that the majority of Americans now say companies should take a stand on issues, even if they disagree with it. Researchers wanted to study generational differences in consumer values and how the COVID-19 pandemic has affected brand-related buying.
More People Shop According to Brand Values
Overview
CultureLifestyle
Level
Pre-Intermediate: A2+Intermediate: B1Upper-Intermediate: B2Advanced: C1
Included
2-3 student pagesAudio
Teaching time 90-120 mins
Activities
DiscussionListeningMatchingMultiple-choiceReadingSentence completionTrue or false
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